Multichannel and Online Retail

Six places to sell. One place to work.

Selling in more than one place is a stock problem disguised as a sales opportunity. Every channel wants its own quantity, its own price and its own dispatch rules, and the moment they disagree you are cancelling orders. Gydon puts them all onto one stock figure and one queue.

One queue

The channel becomes a label, not a separate job

An Amazon order, an eBay order, a Mirakl order from an operator like B&Q or The Range, an Etsy order, a WooCommerce order, a trade order and a counter sale all arrive in the same list, tagged with where they came from. One person works the queue rather than four people working four portals.

Filter by channel when you need to, ignore it the rest of the time. The picking, packing and dispatching is identical whichever badge is on the row.

  • Amazon, including FBA, eBay, Etsy and Mirakl operators
  • WooCommerce and BigCommerce, with webhooks for what cannot wait
  • Trade orders and counter sales in the same queue as the marketplaces
  • Channel references kept on the order, so a buyer's query can be found by their number
The orders list in Gydon with totals for new, processing, completed and cancelled orders across the top, then a table of orders each tagged with the channel it came from: Amazon with FBA, eBay, Mirakl and Etsy, alongside a council order on invoice terms. Each row shows the customer, the channel reference, the products and quantities, the total with VAT, the status, the delivery date and the owner.

Five marketplaces and a council order, in one list.

One stock figure

Overselling is a maths problem, so fix the maths

Each channel is fed from the same stock, less what is already held against orders that have not gone out yet. That is the difference between a quantity that looks right and a quantity that is right.

Prices and lead times publish out per channel, so a marketplace can carry a different price and a longer promise without you keeping a second spreadsheet of what you told whom.

  • One stock pool, published out rather than maintained per channel
  • Holds taken off before availability is sent anywhere
  • Price and lead time per channel, from one product record
  • Where you make what you sell, jobs and stock share the same numbers
The stock screen in Gydon, listing items with quantities on hand and their locations.

The one figure every channel is published from.

Getting it out

Pack it the same way whoever ordered it

The warehouse app picks, packs and dispatches from the same queue, prints the label and records the parcel count. Customers who want to chase their own order can do it in the portal rather than by email.

If some of what you sell is made rather than bought, the same order raises the job. That is the part most multichannel tools cannot do at all, and it is the half Gydon started from.

The packing screen in the warehouse app, asking how many parcels and offering to print a label for the shipment.

One packing bench, whichever channel the order came from.

Modules

What multichannel sellers usually switch on

Marketplaces
Amazon, eBay, Etsy and Mirakl operators such as B&Q and The Range, publishing price, stock and lead times and pulling orders back.
WooCommerce or BigCommerce
Products, stock, prices and orders synced with your own shop.
Inventory and Purchasing
The single stock pool underneath all of it, with holds and replenishment.
Warehouse App
Pick, pack and dispatch with labels, on a handset.
Customer portal and Point of Sale
Where you also sell to trade accounts or over a counter.
Worth knowing
Gydon is not a listing optimiser or a repricer. It owns your stock, prices and orders; keyword and buy-box tooling stays where it is.

Bring the channel that causes the most trouble

Usually the one that oversells. We will show you where its quantity would come from and what gets held back before it is published.